Lew Guo Ying (0365721)

22.09.2025 - 26.10.2025 （Week 1 - Week 6) Lew Guo Ying / 0365721 / Bachelor of Design in Creative Media Art Direction Exercise: Analyzing Art Direction Pratices in Creative Company Index 1. Instructions 1.1 Submission 2. Reflections Instructions MIB for Art Direction Requirement: This exercise  requires each group of four students to analyze how art direction operates within a real creative company . The main goal is to understand industry practices — from workflow and tools to the art director’s role — and present these findings both in written and visual form. Each member is responsible for one section: Business & Industry Overview – Company background, products, market, trends. Production Structure & Pipeline – Department roles, workflow stages, software, and timeline. How Art Direction Fits Within Production ...

22.09.2025 - 24.10.2025 （Week 1 - Week 5) Lew Guo Ying / 0365721 / Bachelor of Design in Creative Media Collaborative Design Pratice Task 1: Empathy map & problem statement Index 1. Instructions      1.1 Presentation Slide 2. Feedback 3. Reflections Instructions MIB for Collaborative Design Pratice Requierement: In this group project , we are required to select an existing game concept developed by students from another module and collaborate directly with its original creators . The goal is to further develop their conceptual idea into a tangible, physical board game design . At the beginning of the process, our focus is to conduct research , understand user needs , and analyze the gameplay experience to ensure the redesign remains meaningful and user-centered. Through this stage, we are expected to complete both the Empathy Map and the ...