Art Direction Task 1: Project Proposal
22.09.2025 - 13.10.2025 （Week 1 - Week 4) Lew Guo Ying / 0365721 / Bachelor of Design in Creative Media Art Direction Task 1: Project Proposal Index 1. Instructions 2. Feedback 3. Reflections Instructions MIB for Art Direction Requirement : Project 1 requires a group of four to research a community problem linked to an SDG and propose a creative art direction solution. We must analyze the issue, define the audience, develop a visual concept, and present it through a written proposal, pitch deck, and e-portfolio. Ideation Fig2.1 Ideation As a team of three, we began our project by brainstorming a wide range of possible themes, gradually narrowing them down to three strong ideas that clearly connect to the United Nations Sustainable Development Goals (UNSDGs): HUĀ (Cultural Beauty Heritage), AURA (Wellness & Health Awareness), ...