Design Principle Task 3: Design
10.3.2024 - 24.3.2024 ( Week 6 - Week 7)
Lew Guo Ying / 0365721 / Bachelor of Design in Creative Media
Design Principle
Task 3 Design
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1. Instructions
1.2 Sketches
1.3 Design
1.4 Rational
2. Feedback
Instructions
- Task: Analyze a chosen design (Task 2).
- Action: Produce a new design inspired by or reacting to the analyzed one.
- Incorporate design principles into the creation.
- Utilize suitable mediums and materials to convey the visual message.
- Prohibition: Direct use of photographs is not allowed. Consequences:
- Plagiarism leads to an F grade for the module and potential academic misconduct penalties.
- Blog Requirement: Include all completed module work and a final reflection.
Requirement:
1. Some visual references
2. 3-5 sketches
3. Final design in A4 size, JPEG
4. A rationale in 150-200 words, explaining/defending the decisions made in your design, the
meaning/purpose of the design and the design principles that are found in the design.
5. Feedback from the lecturer
Visual References
Sketches
Fig 2.1 Sketch 1, 17.3.2024
This is my first sketch, with a light bulb as the main element representing electricity consumption. Humans generate electricity within the light bulb, symbolizing a potential future reality if resource issues are not addressed, particularly affecting those at the bottom of society. Therefore, humans must embrace clean energy to illuminate our development like a glowing light bulb, paving the way for progress and prosperity.
This is the second sketch, depicting a world within virtual cables. It no
longer represents the transmission of electricity through wires but rather the
generation of clean energy. It features wind turbines in a wind power grid,
water wheels for hydroelectric power, geothermal energy, and solar panels as
clean energy sources. The concept of floating islands conveys a sense of
infinite space, suggesting limitless potential to generate countless amounts
of electricity.
This is my third sketch and also my favorite. It incorporates the concept of a perpetual motion machine, representing clean and sustainable energy that humans cannot fully grasp. The hand symbolizes human desires and intentions to control this perpetual clean energy source. Later, I added a river to symbolize a constant source of energy, while the yellow maple leaf represents the precarious future environment. Humans must seize opportunities for development to ensure a continuous energy supply, or else these opportunities will slip away. The growing and withering vines, along with the river and droplets, represent two contrasting futures: either thriving or gradually decaying. After adding text, upon closer observation, it can be seen that they combine to form the phrase "for the future" in the third sketch. Finally, I decided to keep the text placement simple as arranging it downwards might make it difficult to read.
Design
Fig 3.3 Final Design, PDF, 17.3.2024
I feel that the poster alone appears rather ordinary and may struggle to capture attention. Therefore, complementing it with text, images, and videos can help garner more interest from viewers.
Rationale
In this artwork, the clouds and mist obscure the clean energy perpetual motion machine, making it appear less tangible since it hasn't been invented by humans and is difficult to exist in reality. The wind turbine and waterwheel symbolize clean energy, with the gears within demonstrating perpetual motion. The hand also represents human desire to control the perpetual motion machine. The yellow maple leaf tattoo signifies environmental deterioration, while the water source represents a continuous source of clean energy, gradually forming rivers and even oceans as it rotates downward, rescuing the withered vines and allowing them to thrive. However, these resources will also gradually slip away, highlighting the need for people to value the relationship between the environment and energy. The vines entwine around them, strengthening their connection. The Earth is the foundation of human existence, and we cannot solely focus on advancing technology while neglecting the contribution and importance of energy to development.
154 Words
Design Principle
1. Contrast: I utilized contrast, such as the black and white text and the blue and green hues of water and vines, to enhance viewers' attention.
2. Repeat: I repeated elements like vines, leaves, and water droplets.
3. Balanced: I balanced the composition with gears and waterwheels, dividing them into two halves.
4. Emphasis: I emphasise the importance of the perpetual motion machine by
directing both the hand and the vines towards it.
5. Harmony: There's harmony in the overall composition as everything relates to the environment.
6. Word and Image: Combining words and images strengthened the attraction of the artwork to viewers' eyes.
Feedback
Week 5: I shared some of my ideas with Dr. Charles, and he liked them, especially when I mentioned using the balance design principle to combine gears and waterwheels. Initially, I was considering creating numerous small gears, which Dr. Charles appreciated, but I felt it might not effectively represent energy.
Week 6: Dr. Charles was quite pleased with the sketches, but I proposed a novel concept: using the human head as an electrical appliance. I planned to create a 3D artwork where, at first glance, it would appear as a normal house decoration, but upon closer inspection, one would notice densely packed human figures and limbs. Dr. Charles found this idea intriguing and encouraged me to research further. Unfortunately, due to time constraints and technical limitations, I couldn't pursue this concept further.
Week 7: After discussing with Dr Charles, he provided feedback on areas for improvement in my artwork, such as background colour, the smoothness and realism of water flow, and optimization of various details. Overall, there were no major issues with the artwork.
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