Advanced Typography: Final Compilation & Reflections

22.4.2024 - 24.7.24 ( Week 1 - Week 14)

Lew Guo Ying / 0365721 / Bachelor of Design in Creative Media

Advanced Typography

Advanced Typography: Final Compilation & Reflections

Blog Link

1. Task 1: Typographic Systems & Type & Play

2. Task 2: Key Artwork and Collateral

3. Task 3: Type Exploration and Application

Jump Link

1. Blog Link

2. Submission
2.1 Task 1: Typographic Systems & Type & Play
2.1.1 Exercise 1: Typographic Systems
2.1.2 Exercise 2: Type & Play

2.2 Task 2: Key Artwork & Collateral
2.2.1 Task 2A: Key Artwork
2.2.2 Task 2B: Collateral

2.3 Task 3: Type Exploration and Application

3. Reflections

Submission

Task 1: Typographic Systems & Type & Play
22.4.2024 - 13.5.2024 ( Week 1 - Week 4)

Submission for Exercise 1: Typographic Systems


Fig1.1 Axial System, Week 2, 30.04.2024


Fig1.2 Radial System, Week 2, 30.04.2024


Fig1.3 Dilational System, Week 2, 30.04.2024


Fig1.4 Random System, Week 2, 30.04.2024


Fig1.5 Grid System, Week 2, 30.04.2024


Fig1.6 Modular System, Week 2, 30.04.2024


Fig1.7 Transitional System, Week 2, 30.04.2024


Fig1.8 Bilateral System, Week 2, 30.04.2024




PDF Submission of Typographic Systems With Grid:

PDF Submission of Typographic Systems Without Grid:



Exercise 2: Type & Play



Fig1.9 All Process, Week 4(15/5/24)

Fig1.10 All Poster, Week 4(15/5/24)


Fig1.11 Final Letter "F", Week 4(15/5/24)



Fig1.12 Final Letter "L", Week 4(15/5/24)



Fig1.13 Final Letter "A", Week 4(15/5/24)



Fig1.14 Final Letter "S", Week 4(15/5/24)



Fig1.15 Final Letter "H", Week 4(15/5/24)



Fig1.16 Final Poster, Week 4(15/5/24)

PDF Submission of Exercise 2:


Task 2: Key Artwork and Collateral
19.5.2024 - 21.6.2024 (Week 5 - Week 9)


Final Submission for Task 2A: Key Artwork

Fig2.1 Black wordmark on white background

Fig2.2 White wordmark on balck background

Fig2.3 Color Palette

Fig2.4 Wordmark in actual color on lightest shade of color palette

Fig2.5 Wordmark in the lightest shade of colour palette on darkest of colour palette

 

Animation


Final Submission of  Task 2B: Collateral Artwork

Fig2.6 Collateral 1 Sport Equipment
Fig2.7 Collateral 2 Shoes

Fig2.8 Collateral 3 Shirt

Fig2.9 Ig Screengrab


PDF Submission of Task 2A and 2B:

Task 3: Type Exploration and Application
19.6.2024 - 23.7.2024 ( Week9 - Week 14)


Final Submission for Final Project: Type Exploration and Application:

Fig3.1 A to Z Showcase


Fig3.2 Word Combination


Fig3.3 Final A to Z letter


Fig3.4 Final Word combination


Reflections

Experience 
This advanced typography module is significantly different from the previous typography module I took. The difficulty level and workload are much higher, and the theory is also more challenging. Integrating this knowledge into our designs presents a considerable challenge. 

What makes it even harder is that in the previous typography module, we could constantly ask for feedback from the teacher to understand their evaluation standards and make adjustments to our work. However, in this advanced typography course, we cannot continuously seek feedback, and the teacher also finds it difficult to provide extensive feedback. This requires us to take risks and choose our preferred works, which is also part of the creative process. 

From start to finish, this advanced typography course involved using Adobe Illustrator, Photoshop, and various animation techniques to create our works. The workload was substantial, which helped me become more accustomed to the workflow and prompted me to search online for more methods to refine my projects. 

Observation 
This advanced typography module is heavy and complex, and I found that my time management skills are quite poor. This module was constantly on tight deadlines, requiring me to rush every week and make constant revisions. Since the teacher could not provide very specific feedback, I had to rely on modifying my rejected works. 

For the final task of designing fonts, I chose to use wires. However, controlling wires proved to be extremely difficult. I bought wires of different thicknesses and colors, and while I managed to create the desired works, the wires were still too hard to control. Therefore, I opted to use Adobe Illustrator for better control. Although creating numerous frames was still necessary, it became simpler. 

Findings 
Over these 14 weeks of advanced typography, I have learned a lot of design theory and various related knowledge. I feel that my skills in Photoshop and Adobe Illustrator have significantly improved. These skills are extremely beneficial, as they can be easily forgotten without practice. The repetitive nature of the tasks has ingrained these operations into my mind and body. It’s hard to believe that I survived these 14 weeks, which were filled with heavy workloads. I hope to gain more knowledge, more skills, and improve my time management abilities.


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