Information Design - Exercise 2: L.A.T.C.H Infographic Poster
Index
Lecturers
Miller’s law is important in communication because it shows how our brains have limitations in terms of memory retention, especially in situations with too much information coming at once. This is also related to the "Paradox of Choice," where having too many options makes it difficult to choose effectively. To counteract these limitations, information should be grouped or clustered into smaller, manageable chunks, which our brains can process more easily. This technique helps in delivering messages in a way that aligns with the limits of short-term memory, ensuring that the information is retained more effectively.
Instruction
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Fig1.1 References |
At the beginning, when I decided to use cars as the main focus of my design, I started looking for relevant references. I then searched for car-related infographics to see if any incorporated L.A.T.C.H elements, so I could reference their structure and layout. By examining these designs, I was able to better understand how to use L.A.T.C.H elements to present information.
Additionally, I gathered the data I needed, such as car sales over different years, information about car brands, and details about specific models. This data helped me accurately showcase the differences between car brands in my design, ensuring that the content was both comprehensive and reliable.
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| Fig1.2 Sketch 1 |
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| Fig1.3 Sketch 2 |
In the second sketch design, I plan to place a large title at the top of the page, followed by a display of different countries' car brands and models below. To enhance contrast, I will arrange these brands using a hierarchy, showcasing the differences in sales, brand value, and other aspects. This will help visually represent the position of each brand in the global automotive market.
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| Fig1.4 Sketch 3 |
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| Fig1.5 Sketch 4 |
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| Fig1.6 Sketch 5 |
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Fig1.7 Sketch 6 |
Since I need to incorporate four of the L.A.T.C.H elements, I initially thought about choosing common items around me, like food. Fruits, coffee, and tea were among the first items I considered. However, after conducting some research, I realized that photos of these items looked very similar to each other and were hard to distinguish with the naked eye, so I decided to discard these options.
Next, I shifted my focus to cars. Cars are also common items in our lives, and each model, year, and other factors offer a variety of unique features that can be used for creating posters. Although I initially wanted to focus on car parts, I eventually decided to create posters featuring different car models from various brands to make the designs more diverse and appealing.
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| Fig1.1 Car Brand Ranking |
There are many different classifications of car brands available online, such as sales figures, luxury rankings, and various other charts. Therefore, I decided to base my design theme on these rankings. In addition, to provide a sense of location, I listed the country of origin for each car brand. For the alphabet aspect, I arranged the car brands in alphabetical order from A to Z. For the time element, I sorted them based on the production years of the car brands.
Regarding the categories, I made distinctions between the car brands according to their luxury level, brand ranking, and sales figures. As for hierarchy, I made the car logos of higher-selling brands larger, while those of lower-selling brands are smaller, clearly displaying their differences.
Moreover, to make the comparison of sales volume more intuitive, I used charts to represent the data, which helps to present the rankings and comparisons more clearly.
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| Fig1.2 World Map |
At first, I modified the world map to create a comparison of car sales rankings by region. To incorporate LATCH elements, I selected several regions: the United States, China, and Malaysia, in order to provide a geographical comparison of sales. Additionally, I included a time element by using the years 2000 and 2024 as comparison points to show changes over time.
In the design, I added the names of each region on the map and highlighted the differences in sales with distinct colors. Specifically, I used orange-yellow for the United States, pink for China, and green for Malaysia. This color scheme makes the differences between regions more apparent, allowing for a clear and visual comparison of sales.
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| Fig1.3 Chart |
To enhance the visual impact and make the data more closely associated with each country, I included the respective national flags in the background of the charts. This not only improves the visibility of the charts but also helps the audience better understand the sales differences between countries.
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| Fig1.4 Chart and Label |
I created sales charts for the selected three countries. To make the charts more intuitive and closely associated with their respective countries, I added famous landmarks from each country beside the charts. This not only enhances the visual appeal but also helps the audience easily identify the countries represented by the charts.
In addition, to further clarify the car brands corresponding to each color, I labeled the brand names on the map, placing them under the original country labels. This way, the audience can directly associate the charts with the specific countries through the color and brand names, making it much easier to understand the data.
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| Fig1.5 Car Sales Around the World: A 2024 Comparison |
To make the chart more informative, I named it "Car Sales Around the World: A 2024 Comparison." The title clearly reflects the theme of the chart – a comparison of global car sales in 2024.
Additionally, on the map, I placed car logos in the blank spaces and adjusted their sizes according to the sales volume. The logos of the highest-selling car brands are made larger to highlight their market share, making it easier for the audience to see which brands perform the best in global sales.
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| Fig1.6 Classification |
Next, I plan to create a comparison between car brands, focusing on the price as a simple and direct comparison. Additionally, I will showcase the most expensive or iconic models from each brand and provide a brief introduction of these cars, highlighting the most important details such as the car name, year, engine, horsepower, and price.
For classification, I will divide the car brands into several tiers: ultra-luxury, luxury, premium, and mid-premium. Each tier will be represented by a different color, ranging from dark to light, with the color depth indicating the brand's level. I will also highlight the most expensive car in each tier and provide a brief introduction to the brand. Four brands will be selected from each tier for comparison, making it easier to see the differences between the levels.
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| Fig1.7 Brand and Car |
I have displayed the car logos and corresponding models for each car brand. For the most expensive models from each brand, I have provided a brief introduction, including the brand's country of origin and the founding year. For the specific models, I focused on key details such as the car name, year, price (arranged from highest to lowest), and most importantly, the engine and horsepower.
To make the presentation more prominent and cohesive, I added a filter feature, allowing the audience to quickly select relevant information based on their preferences. Lastly, to enhance the sense of layering, I adjusted the transparency of the car logos and placed them beneath the text. This ensures the logos are visible without distracting from the text, adding to the overall visual appeal of the design.
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| Fig1.8 The World's Most Expensive and Prestigious Cars |
I have named this design "The World's Most Expensive and Prestigious Cars." For each tier, I selected the most expensive car brands, which are Rolls-Royce, Porsche, Mercedes, and Toyota. Each brand's introduction includes the founding year, country of origin, and a brief background of the brand.
The models displayed for each of these brands are the most expensive or iconic classic cars, and I chose this name to emphasize their unique status and value within each brand.
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| Fig1.9 Main Title |
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| Fig1.10 Final Infographic |
I carefully considered the adjustments to each detail, such as distinguishing the font sizes between the main title and body text, and selecting appropriate fonts to ensure they meet the standards while also conveying the information clearly. Through these changes, the design looks more polished and cohesive, better presenting the content of the entire project.
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| Fig1.11 Final Infographic |
Feedback
Reflection
At the beginning of this project, I faced some challenges, especially when it came to choosing the right topic. I wasn’t sure what items to use for the design, and how to make the theme both creative and engaging. After some time spent thinking and researching, I realized that deciding what content to include within the limited A4 size was another major challenge. Every element's layout and size needed to be carefully considered to ensure the content was clear without appearing too crowded.
Next, I had to tackle issues with color, typography, and content design. When selecting colors and fonts, I realized that these design elements had to be in harmony with each other to convey a professional and consistent feel. The most important aspect was incorporating L.A.T.C.H elements into the design to create a sense of hierarchy and contrast. Through continuous adjustments and refinements, I was able to overcome these difficulties and complete the design.
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